While most firms communicate with clients regularly via email, most are not fully capitalizing on this opportunity. Make the most of your email marketing efforts with regular updates and eye-catching content that focuses on business strategy and financial tips, not only accounting matters consistently. You can create a general resource page, but you also want to consider creating specialized pages. For example, in 2020, many accounting firms created resource pages to help their clients find information about COVID-19 tax and financial resources. By creating a place where they can go to learn about topics like these, you demonstrate your value and expertise to the people who are most likely to become your clients.
Understanding Your Target
Offer online workshops to provide valuable training and insights into accounting practices. Develop a mobile app for clients to access their financial information easily. Send personalized thank you notes to clients after significant milestones to build stronger relationships. Host events to show appreciation for your clients and encourage referrals.
For example, if your firm is targeting older clientele with high income, estate planning might be a good focus for your efforts. To use video content to your advantage, create videos about the topics and questions your audience is already searching for. If you know you’re getting a lot of traffic from people wanting to understand tax deductions, then create a video that explains the most common ones and how to apply them. While in-person events are often used to attract business, the events of 2020 and 2021 have given new importance to online events. Zoom conferences and meetings provide people with a way to gather and exchange ideas online. If you do maintain more than one social media account, make sure to use the same profile picture for each one.
This will help you avoid making costly mistakes that could potentially ruin your firm’s reputation. A blog is an opportunity for your accounting firm to become a “thought leader” and showcase the knowledge and insight of your partners and staff. Marketing firms provide valuable services that include tax preparation and estate planning. Many clients may come to your firm for one service and stay with you for additional services.
- As a growing CPA firm, you must be patient with the amount of work that goes into creating an online marketing campaign.
- At the same time, it allows you to demonstrate expertise without directly marketing to your audience.
- Paid ads allow for precise targeting based on demographics, interests, and location, ensuring your message reaches the right audience.
- They can demonstrate the challenges faced, the solutions you provided, and the results achieved.
Firstly, marketing serves as a bridge that connects accounting firms with their potential clients. As a business owner, your accounting services are invaluable to your clients. However, a CPA can often struggle with making the leap from providing excellent services to effectively marketing those services. It’s important to establish a strong online presence to attract potential customers and retain current clients. An effective marketing plan should include leveraging the power of search engines through content marketing and implementing innovative marketing tactics tailored to your target audience.
Establish and Leverage Digital Presence for Enhanced Visibility
Check my interview with the hosts of the Cloud Accounting Podcast for their best tips. We really appreciate your business and we want to thank you again for selecting us for your tax preparation services. Two of the most powerful forms of marketing today are online reviews and testimonials.
The Cloud Accounting Podcast: Tips On Starting Your Own Podcast
If someone searches for “tax services near me” and your profile does not have an address, it will not appear in the results. Sometimes we’ll work with an accounting firm and be able to make an immediate improvement in their lead generation simply by updating the design of their website. You may need a larger budget if you have neglected your marketing for a while. The United States Small Business Administration (SBA) recommends a marketing budget of between 7% and 8% of a company’s revenue for most businesses.
While digital marketing can be a complicated affair, remember that you can always hire a company that provides marketing services what is the operating cycle to help you. One of the biggest mistakes we see accountants make with their marketing is focusing on keeping up with their competitors. It’s about serving your audience well, whether via email marketing, social media marketing, or search engine advertising. Full cycle accounting advertising is essential to attract new clients and grow your business. Experiment with different ideas, track their performance, and refine your approach to achieve the best results. Direct mail provides a personal touch and can effectively reach potential clients.
Get Your Accounting Firm Reviewed Online
Many times, when potential clients look for an accounting firm, they’re looking for resources to help them manage their money. The benefit of this technique is that it allows you to get your name in front of the public and build brand recognition without dipping into your marketing budget. When you support the community and get involved in local events, you increase the chances that your firm will be mentioned in the newspaper. If you only have the time and budget for one social media site, we suggest Facebook or LinkedIn, depending on the audience you want to target. Remember that social media marketing requires constant monitoring, so it’s better to have a strong presence on one site than a weak one on several. Content marketing also helps your business build trust and gain interest from potential clients who have yet to decide if they need an accountant.
